If you haven’t already experienced the pleasure of binge watching, you will in the near future. Streaming video has changed how we watch TV. If you are about my age, we had TVs without remotes, VCRs that you had to rewind tapes, and bunny ears for reception.
Back then TV watching was measure by the Nielsen Ratings and published weekly. You remember the Nielsen Ratings that collected TV data from identified households that had a ‘box’ connected to their TV. Today the digital world of TV and streaming video have changed the way the media corporations collect data on what you are watching.
Now with digital video, the cloud and streaming, each account becomes its own Nielsen Rating. Along with the shows data: comedy, drama, action series. Female lead, strong language, etc. And now companies like Netflix and Amazon Prime have the ability to collect what you watch, when you watch, how many episodes in a row, where it is paused, etc.
Watch this TED talk video on how they use this data to make new hit TV shows.