Media Ads verse Social​ Media Ads

Being digitally literate may seem like a full-time hobby. No one inside the industry or outside the industry can truly describe how our name was selected for a particular add. Facebook CEO gave a brief and ambiguous answer to Congress in 2019. Is there any hope of our government working for ‘we the people?’

Traditional media advertising relays on the subject content that the individual is viewing. So if you are watching a children’s cartoon, there is a high probability the ad will be targeted towards children or moms. But that is not the same in the social media space. Today if you are watching a children’s cartoon on a streaming service, the ads that are presented to you, are targeted to you specifically. Their algorithm will incorporate your personal demographics and past behavior to decide which ads are for you.

Data Protection – 2020

I just had to take an exam for my current job, proving that I understand the new California Consumer Privacy Act. The new law requires CA companies to allow their customers to request what individual data is used, the ability to opt-out of data usage, and the ability to request that your personal information is deleted from their system.

This leaves me wondering; how does one know which companies are using their personal data? As some of you know, I was a victim of identity theft. A cashier at a Sprint Mobile store had the ability to use minimal information to apply for credit in my name. I was not, nor have I ever been a customer of Sprint. How would I know to request that Sprint deletes (or at the very minimum opt-out) my personal data?

We as consumers never explicitly gave Experian the right to our data, but our government gave them the ok to manage our data. This data hack was one of the U.S. most significant breaches, exposing over half of U.S. consumers to identify fraud.

So, although our laws are catching up to technology, we are not all the way there or entirely protected.

PS – our government allows ALL cellular carriers the right to our credit scores, etc, for ease of switching providers. Regardless of your knowledge or permission.

Net Neutrality

On July 12, 2017 – Amazon, Reddit, Netflix, and many other internet organizations announced that they would hold a simultaneous “Day of Action to Save Net Neutrality” on July 12 in a final attempt to persuade the Republican-controlled FCC to keep the current net neutrality rules.

Net Neutrality is the idea that all ISPs (internet service providers) should treat all data on the internet the same. It states cost, network performance, speeds, movement of data or throttling should be equal and cannot be blocked or discriminate based on the user, content, platform or application.

In 2015, the U.S. Government classified ISPs as a “common commodity,” and regulated under the FCC’s Title II policy. Title II governs all common utility entities on what services they must offer, to whom, and at what rates. (Other common utilities include water, gas, telephones.) Customer privacy and data laws fall under the jurisdiction of the FTC.

The GOP wants to roll back Title II, allowing internet access as a competitive, dynamic market, not a static utility. But this would also enable the ISPs to control content, cost, speed, or access to their users. Possible limiting access to a competitor’s sites, allowing you to only access content from their own opinions, news stories, or partners. Or slowing download times of varying content, prioritizing sites and articles that support their view(s). These rules may affect the innovation of IoT (internet of things), preventing the ability to connect devices in your home via the internet.

The GOP says they want to start from scratch regarding the regulations around internet access and create a clear new policy for ISPs. The internet is transforming human behavior at a quick pace. Today’s statutes and rules are playing catch up to the marketplace’s innovations. These regulations are an evolving process.

On May 18, 2017 – The FCC voted 2-1 to start rolling back net neutrality regulations; this vote marked the beginning of a lengthy process required to modify the existing rules, and it did not change said rules.

The questions you should ask yourself:  should we regulate the internet like a standard utility? Should internet service providers be governed to provide equal service to all communities and all content? (Note: this does not include illegal activities.) Do companies have a right to throttle broadband usage based on their priorities?

FOOD FOR THOUGHT: To make things slightly more confusing, the FCC regulates ISPs, and the FTC regulates services such as Facebook, Uber, and Google. The FTC also enforces laws regarding hacking (online and office line), customer data privacy, and protects children’s laws (i.e., inappropriate content).

FOR SALE: Your internet browsing history

President Donald Trump signed legislation 4/3/2017 killing privacy rules that would have required internet service providers, broadband and other telecommunications services to get your explicit consent before they share or sell your web browsing history and other sensitive information.

The rules were approved in the final months of President Barack Obama’s administration but hadn’t taken effect yet. Under the bill Trump signed they never will – and the FCC isn’t allowed to try to pass new rules.

The FCC regulates ISPs and the FTC regulates services such as Facebook, Uber and Google.