Opt-in, opt-out, spam. What’​s the difference?

You can only opt out of what you opted into. Otherwise, it is spam.

Some of your emails may “feel” like “junk,” but that is just a company sending you information that has no interest to you.

However, a commercial message — one that markets a service or product to the masses or individual — is legal to send if the following are true:

  • it is sent to email address who has opted into the service
  • it includes both clear name and contact details of your business
  • and it provides a clear and free “opt out” link so that users can unsubscribe.

Any “remove from subscription” requests sent back to a business must be honored, and you will be removed from their mailing lists.

When a recipient receives unwanted emails (or text messages), according to the ‘CAN_SPAM’ laws, these are illegal.

By clicking the “spam” button; this information goes back to the Internet Service Providers (ISP), and can get the company sending the spam email in trouble.  At worst, if they receive too many spam notices, their IP address is blacklisted from that ISP making it difficult or impossible to send new messages to anyone.

To register on the DO NOT EMAIL list:

Consumers can register at the Direct Marketing Association’s (DMA) consumer website: www.DMAchoice.org for a processing fee of $2, you can remain on the list for ten years. Registering online is the fastest way to see results. DMAchoice offers consumers a simple, step-by-step process that enables them to decide what mail they do and do not want.

In addition, DMAchoice online offers registration for DMA’s eMail Preference Service (reduce your unsolicited commercial email).

DO NOT CALL REGISTRY list:

The federal government’s National Do Not Call Registry is a free, easy way to reduce the telemarketing calls you receive. To register your phone number or to get information about the registry, visit www.donotcall.gov, or call 1-888-382-1222 from the phone number you want to register. You will get fewer telemarketing calls within 31 days. Telephone numbers on the registry will only be removed when they are disconnected and reassigned, or when you choose to remove a number from the registry.

 

 

FaceTime for grandmas.

Do you have an iPhone, yet never used FaceTime?

My friend, who is a grandma of 4, is on her second iPhone yet has never used FaceTime. So for the grandmas out there, don’t be shy. FaceTime is a fun mobile app that you will enjoy using with your grandkids, especially if you don’ t get to see them often.

It is a real time video call. No recordings, no redos.

FaceTime is an Apple app that can only be used between Apple devices. It is similar to a telephone call but you are making a video call. You must also have an Apple ID to use FaceTime. When you set up your Apple device you are asked for details like phone number and email address. To make a call you need the other person’s phone or email address associated with their Apple ID.

A FaceTime call is also similar to a phone in the type of data that is collected during the call. The time and length of the call are captured. And although it uses your camera, the video and audio are not recorded. Of course, like a tape recorder, someone intentionally records the call.

It’s easy to use. There is a icon for the app on your iPhone. Open it, add a contact. NOTE: There is a contact list in FaceTime that is different than the Contact Apps. You can add contacts from the Contact Apps into your FaceTime contacts.

To make a FaceTime call you need either a cellular connection or a Wifi connection. The app may not be available on older Apple devices or devices in counties outside of the US.

Skype is other video call service. It uses your contact information associated with your Microsoft ID. (I signed up for Skype a long time ago and it is connected with gmail account.) Skype is available as a webpage or as an app, and you must be connected to a data plan.

Desktop, tablet, phone, app – whats the difference?

Not every website is built equal. Believe it or not a good looking website may look completely different between a desk top and a mobile device. The code use to build the back end of the website may differ from device to device (desktop to tablet), platform to platform (android to IOS) and each software version may have it’s own features.

This is way a website looks different between a desktop and mobile. A desktop has slider bars to be used with your mouse. On your phone you use your finger to  scroll through the site. These both need to be programed for the different viewing devices. There are tools to allow you publish templates that auto format for multiple combinations of devices + platforms + software.

And then there are apps (or applications), there have  features and functions completely different from the website. This is depended on the code use to create the tool. which platform it is released on, and software versions.

Mom if you are listening – your Fitbit app and the Fitbit website have different capabilities. Not everything is equal in both places.

Coding can be come complicated the more advanced you are in the features. So when something new is launched, it may not be available across all interactions for that brand. I know it sucks – for the younger people out there – there is a whole industry around customer experiences, journey map (what needs to happen where) and design (making it easy/natural/seamless).

 

Your car, your car’s data and you.

Today’s vehicles  are collecting data, whether it is validating that the vehicle is operating to standards, monitoring the drivers’ habits, or providing navigation. Some of this information is required by federal law and some is personally data to help you maintain your vehicle.

DATA REQUIRED BY US LAW

Clean Air Act Amendment 1990:

The EPA requires all vehicles built after 1996 must have On-Board Diagnostics (OBD). And newer vehicles have standardized computer systems (also known as OBDII). These continually monitor the electronic sensors of engines and emission control systems, includingClean Air buttons the catalytic converter, while the vehicle is being driven to ensure they are
working as designed.

Each OBD system is required to collect standard information that provides all current information and a snapshot of the same data take at the point when the last diagnostic trouble code was set.

National Highway Traffic Safety Administration (NHTSA):

Also collected driving information is the Event Data Recorder (EDR), similar to an airplane’s black box.  The EDR monitors the vehicle’s network of sensors for signs of a crash and stores a few seconds of the data stream, dumping and refreshing the information constantly. The type of information collected in the EDR varies among manufacturers, but it generally includes throttle and brake-pedal position, steering angle, yaw rate (the vehicle’s rotational velocity), speed, and impact-sensor data. This information is saved permanently following an airbag deployment and can be accessed through the OBD-II port by a technician using specialized equipment. No location data is stored in EDR.

EDRs have been used since the 1990s and have recently been standardized by the National Highway Traffic Safety Administration (NHTSA). EDRs are required equipment on all cars beginning in 2013, with the aim of making their data easier to obtain for crash investigations. Lawyers have used this data in court cases to demonstrate driver behavior during an accident.

EDREDR data

Non-regulated data from your vehicle

The diagnostics systems actually has open the field to collect all sorts of vehicle information. Allowing each manufacture to define additional modes for vehicle data collection. A modern car knows hwere you are, is constantily tracking your driving habits and may even be able to call for help if you have a crash, or your airbags deploy.

Though not part of the EPA’s OBD II standard, the diagnostic read-outs used by dealership technicians are also read through the OBD II connector. These service codes show you such things as knock sensor operation, FI pulse width, ignition voltage, individual cylinder misfires, transmission shift points and ABS brake condition. There can be over 300 readings available, depending on the vehicle manufacturer and model. Vehicles vary in the readings they will support. Scanners vary widely in the number of these signals that they can read. Some show just the basic OBD or OBD II signals, others show the full range of service codes.

Image result for dongle for your carThis is the type of information that can be gathered by the auto insurances via a ‘dongle‘, (see image). Think of this a Fitbit for your car: it measures input, output, distance, etc. A combination f the OBD and 2-way communication, the system lets companies like OnStar read the data and create reports about the driving history.With the help a hardware adapter and a mobile app, you can read the vehicle data your self.

This dongle is connected to your OBD port and records your driving experience: speed, breaking  habits; it will read any data the vehicle is collecting. It can tell if you are wearing your seat-belt, how many hours the car is driven, what hours it is being used and the locations it visits.

  • Shows real-time data. You can see everything from how fast you’re traveling, how hot your engine is, the voltage of your battery, and a bunch of other information that most people don’t really care about as you drive.
  • Maintains trip history. You can see a history of your trips and all the accompanying data, including how long the trip was, average mile per gallon.

Most navigation systems are separate from a car’s computer. Now a days manufactures are adding features to vehicles such as providing GPS; which can collect your routes, frequently visited locations. Most vehicles have a one-way GPS system streaming to the car. But with the additional of telematics systems in the car (think OnStar), 3rd parties now have the ability to see where you are, your driving speed. and what state your care is in mechanically.

If you think your mobile phone is the only device collecting your location, think again. Your Vehicle has the same data collection services as your smart phone (gaming console, smart watch, Go-Pro camera).

What can you do about the tracking for a new-car buyer?  Not much. Pay close attention to the terms in the user agreement for any telematics (cellular connection), and opt-out of the service.

The more you know about YOUR DIGITAL DATA the more you can control.

Here is what one OEM says:

We receive information about you through vehicle sales records provided by your dealer and we may obtain, with your consent, data obtained from your vehicle’s Event Data Recorder (“EDR”) as described in your owner’s manual (i.e., how various systems in your vehicle operate, the speed and distance of your vehicle). For additional information about EDR data, please see your owner’s manual. We also may obtain information about you and your vehicle from GM affiliates, GM dealers, GM licensees for consumer merchandise, GM credit card bank partners and other sources such as companies that provide lists of potential vehicle purchasers and current owners, if such companies are permitted to share your information with us pursuant to their privacy statements.

It’s becoming apparent that vehicles also collect a lot of interesting data on drivers themselves, placing their privacy at risk. Senator Markey found that most manufacturers collect data on customers, but often drivers are “not explicitly made aware of data collection and, when they are, they often cannot opt out without disabling valuable features, such as navigation”.

 

 

 

 

Lose my number, buster! Receiving pesky phone calls?

One stop shopping.  There is only one Do Not Call list for both land/house lines and mobile phones.

https://www.donotcall.gov/

This list is maintained by the US Federal government and all companies that use telemarketing for business must abide by these rules. Once your number is on the list, all companies have up to 30 days to remove you from their list.

Use the same link to submit a complaint if you receive a unsolicited call 30 days after you signed up.

What will happen after you register, will it stop all telemarketing calls?

No. Placing your number on the National Do Not Call Registry will stop most telemarketing calls, but not all. Because of limitations in the jurisdiction of the FTC and FCC, calls from or on behalf of political organizations, charities, and telephone surveyors would still be permitted, as would calls from companies with which you have an existing business relationship, or those to whom you’ve provided express agreement in writing to receive their calls. However, if you ask a company with which you have an existing business relationship to place your number on its own do-not-call list, it must honor your request.  You should keep a record of the date you make the request.

 

Whats behind Mobile Opt-In?

Most mobile programs require a ‘double opt-in’.

Here is what it is and why it is there:

In order for someone to start to receive text messaging they must opt in for the communications. This opt in process is different between email on mobile/text messaging. This is due to the cost of text messaging and mobile plans. Remember not all text messaging plans are created equal, there are still mobile phone plans out there that charge per text message. To prevent unnecessary costs to the consumer there is a double opt in rule to ensure the subscriber is aware of what they are signing up for. This also helps prevent spam onto your phone

In order for a company to send you a text messaging or IMs (different than a mobile apps) you must agree to 2 things:

  1. enroll into the mobile program (subscribe)
  2. and validate that the mobile number that was given is in fact your mobile number.  Usually the users is required to text ‘Y’ or ‘Yes’ back to the confirmation text – this would be your second opt in.

Mobile communication subscriptions work a little different than email subscriptions. Due to the cost structure when you enroll into a mobile program, you are only enrolling into a single program. Unlike email, when you subscribe to receive emails from retailer – your email is enrolled into all the retailers email programs. *Mobile requires the user to opt into every program individually.

Ideally this mechanism should be sufficient to establish the subscriber’s willingness to participate in the program and possession of the handset/device. The opt-in applies to the specific program and should not be used as a blanket approval to promote other programs, products or services.

When you opt out of the mobile program, the return messaging should reference the specific program the subscriber has opted-out from. No further messages should be sent to the subscriber from this program, including marketing messages for any related or unrelated programs

* email programs – plural, this is what we call in the industry global opt in and local opt out

Where you at? A little lesson on tracking

So many saw this news article on NBC News last week. And so many people have been re-posting and sharing.  Even my parents discussed it with their friends last night at a BBQ on the lake. This morning, text messages were sent with instructions to the group – on how to turn this tracking off!

Is Your Smartphone Tracking Where You Go?

Its not just your smartphone device that is tracking you: So many things in your life have the ability to track us – not just our phones. These are your digital footprints. Various apps also capture tracking details, not just your phone. Think fitness trackers, even Facebook. Digital photos capture more than where the photo was taken, it includes facial recognition/tagging tracking who was with you, dates lat/long, type of device, etc. Today’s connected cars are doing the same thing as your smartphone. And with the latest Wi-fi enabled cars – the car not only tracks where you go, but who is with you.

So the next time you are asked for permission to ‘use your current location, or update your settings so that locations are turned on’; you can reconsider what that really means to your privacy. Is the convenience factor enough of a value exchange for us that you will allow this app to know your location now and later on.

Anything that connects to the internet or has its own GPS tracking has the ability to know where you are and most likely save that information.