Not every website is built equal. Believe it or not a good looking website may look completely different between a desk top and a mobile device. The code use to build the back end of the website may differ from device to device (desktop to tablet), platform to platform (android to IOS) and each software version may have it’s own features.
This is way a website looks different between a desktop and mobile. A desktop has slider bars to be used with your mouse. On your phone you use your finger to scroll through the site. These both need to be programed for the different viewing devices. There are tools to allow you publish templates that auto format for multiple combinations of devices + platforms + software.
And then there are apps (or applications), there have features and functions completely different from the website. This is depended on the code use to create the tool. which platform it is released on, and software versions.
Mom if you are listening – your Fitbit app and the Fitbit website have different capabilities. Not everything is equal in both places.
Coding can be come complicated the more advanced you are in the features. So when something new is launched, it may not be available across all interactions for that brand. I know it sucks – for the younger people out there – there is a whole industry around customer experiences, journey map (what needs to happen where) and design (making it easy/natural/seamless).
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