We often talk about how the data is used or could be used. We argue about the sensitivity of when data becomes so detailed it becomes ‘stalking’. We hurry to move past the introduction of the ‘terms and conditions’ just to get the app, the game, the connection. We hear a lot about identity hacking and stolen personal information. We talk a lot about keeping your data safe. Your network secured.
So their customer data is your data, data collected about you. Your likes, your behaviors, your preferences, your triggers, your digital footprint. Not only is it used to keep you safe, it is used to predict the future. But what happens when you are ‘done’ with the equipment or vehicle, is your mile by mile driving history in someone else’s hand? I want to talk to you about these things, from our perspective. Not from the perspective of customer data, but from mine and yours – personal information. Who controls it? – you know who controls your finance and money, why not your own personal information.
There are rules and laws that companies must be transparent in their terms and conditions. They have to be clear on how to opt out or into communications. But each channel has different rules and even the largest of companies haven’t figured out how to manage the communications across their business units. Making it necessary for you to manage multiple user ids and passwords. Is a digital wallet easy and safe? I want to have open conversations with you on what information exchange is happening between you and the information about you.
What information is aggregated and what is uniquely tied to you as an individual.
When you give an email with an online order, what happens to the email information? What are the rules? I think if more individuals know what to expect, and how to turn off ‘unwanted’ emails and exchange or their own contact details, and the companies are forced to oblige then we can really make the system work for us – the individual.
I like to think this is a conversation between my friends and family and myself. I want people to know what options are out there, what to do with personal digital content
Our digital world is running at lightning speed. This change in our ecosystem has us opting in and out, for what? Our digital world gives us wearables, vehicles and smart homes. All the same time it is collecting and measuring inputs and outputs. I want individuals to understand the laws and how these companies are ‘allowed’ to store and use it.