Your data is important to a retailer. Read this story on what Standard General will pay for the customer data
Radio Shack – how customer data provides value after bankruptcy.
Standard General bid $26.2 million for the intellectual property package, which included trademarks along with customer information. The companies did not value the customer data alone. Standard General, which is working with Sprint Corp.S +1.08% to revive RadioShack-branded stores, could use the names and addresses to inform customers that RadioShack is alive.
RadioShack might have gotten more money had it included behavioral data, such as transaction histories, Ms. Wixom said. “The more nuanced the data, the more potential value there is.”