Being digitally literate may seem like a full-time hobby. No one inside the industry or outside the industry can truly describe how our name was selected for a particular add. Facebook CEO gave a brief and ambiguous answer to Congress in 2019. Is there any hope of our government working for ‘we the people?’
Traditional media advertising relays on the subject content that the individual is viewing. So if you are watching a children’s cartoon, there is a high probability the ad will be targeted towards children or moms. But that is not the same in the social media space. Today if you are watching a children’s cartoon on a streaming service, the ads that are presented to you, are targeted to you specifically. Their algorithm will incorporate your personal demographics and past behavior to decide which ads are for you.
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