Welcome

What is digital data? What’s the difference between your digital data and mine?

We create our digital footprints every day in so many ways. These footprints stick with us long after the moment is gone. For most, taking away their daily electronic fix would be barbaric. Today, we feel we must be connected; to work, news, friends, and family. Unlike tools from the past, today’s devices have a digital memory/history. We capture our daily lives by data via dates, times, places, posts, images.

How is your digital data used? Have you noticed ads on your mobile Facebook feed of products you searched on your desktop? Do you receive credit card applications for distant relatives to your home address? Ever wonder how this happens and what else they know about you?

I invite you to join me on this exploration of our digital footprints. A deeper dive into questions like:

What data is public or private?
What and how individual data is collected?
How personal data (aka information) is used interaction with you and your electronic communications.
Let’s explore our digital data together, from the perspective of an individual and not a for-profit company.

Whether we know it or not, our data is continually being collected and used. Maybe not in the same way a Private Investigator digs through your trash cans.  Or a hacker steals your identity. But beware what is tracked and how it is used. The use of this data could be to your benefit but mostly monitored to sell you more stuff.

My career has focused on the back-end of the marketing technology world. Collecting data, measuring engagement, creating real-time interactions. Personally, I’ve shied away from social media as a user to protect myself and my digital tracking.

Now as digital gadgets; smartphones, smart cars, wearables are becoming everyday life-, I want to bring to life the digital footprint we leave behind.

Let’s uncover the myths behind these corporate tools: data, apps, cookies, tokens, clouds, permissions, CRM, target marketing, data analysis, geocoding, metadata, social influence…Most give NO thought to agreeing to the terms and conditions when downloading a new app.

The more you know: the more you can make informed decisions on your digital footprint
who has permission to access and use your information
and how you can manage your data for your good.
Unlike footprints on a sandy beach, there is no tide to erase these digital imprints. (It will go down on your permanent record.)

Thank you for joining me!

data is the new black