As a DATA STRATEGIST I’m responsible for helping corporations (very large corporations) for planning action and creating policies around the data. This includes enterprise use, definitions, and governance. My career path lead me to focus on customer data which included email communications, loyalty programs even credit card programs (the amount of data generated and used for analytics is very valuable to retailers!). In theory it may sounds so simple, but if it was, you wouldn’t receive mail with your name misspelled or receive emails from companies that can’t identify you as a regular customer. Data governance is also a big part of the job and includes security, rules and definition of each piece of data.