One point I want I want to re-highlight to all of you – is to know what data is out there (about you) and how it is being used. The more you know about the more control you have. We have so many laws around health care data (reception offices are required to remove your name from their sign in sheet – because it exposes medical information – the fact you were in this doctors office). Yet our transactional data is bought and sold multiple times to multiple companies for many reasons. This business is so big it has a profit connected to it. How is one set of information so secure and the next has no customer control.
Your data comes in all forms: health, purchases, apps, location, etc.